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Broadcasting Code Review: Commercial Communications in Radio Programming

Consultation published by The Office for Communications (Ofcom) View original »

This consultation explores four options in relation to commercial communications on radio (-2-). These range from retaining current regulation through to the possibility of providing much greater liberalisations, including allowing commercial communications to be integrated within editorial.

Commercial communications on radio are, generally, paid-for broadcast references to products and services. They currently comprise:

Currently, spot advertisements must be kept separate from radio programming (sometimes referred to as 'editorial') and only feature in commercial breaks. The only paid-for commercial communications in the course of radio programming that are currently permitted are therefore sponsorship credits. However, it should be noted that advertising messages may currently be placed in both spot advertisements and sponsorship credits.

Timeframe

This consultation started on 28th June 2010 and ended on 17th September 2010.

Consultation Documents

Here are the documents we were able to locate that relate to this consultation: