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To date, Ofcom's Broadcasting Code has prohibited product placement. This prohibition was based on the requirements of European legislation. Changes to EU law, and resulting amendments to UK legislation, now allow for the placing of references to products, services or trade marks in television programmes in return for payment.
As a result of these changes, we intend to amend the Code to remove the prohibition on product placement. This consultation therefore sets out proposed new rules reflecting the new UK legislation that enables product placement in television programming.
The introduction of product placement impacts on the regulation of other types of commercial references during television programming, such as sponsorship. We are therefore also proposing revisions to those rules we consider are impacted by product placement.
Here are the documents we were able to locate that relate to this consultation:
Web page, 31Kb)
Adobe PDF, 750Kb)
Web page, 34Kb)
Rich Text Format, 115Kb)
Web page, 38Kb)